I was sort of annoyed by _Ma's_ promotional campaign. When that very first trailer dropped, I was hooked instantly. It very much played up the mystery. You knew there was something not quite right, but no idea what. I couldn't even be certain the angle they were gonna play up was Octavia Spencer as a villain. Then every bit of marketing material afterwards showed the hand almost immediately. Ma's a headcase no doubt about it and that great act 2 twist we had waiting in the wings was ruined. Then I actually watched the thing, and, no, it's totally fair, because the escalation on her craziness i...